Vigorv

About

Vigorv is an athletic apparel brand built around body shapers, supportive leggings, sports bras, and everyday movement wear. This was their first collection, and they came to us to shape the brand's whole visual identity from scratch. We ran the full e-commerce production in Dubai: assembling the crew, photographer, videographer, makeup artist, stylist, and models, then delivering the editorials, social content, and shop imagery that show both product quality and fit.

Vigorv athletic apparel editorial, model wearing supportive leggings and a sports bra

EyVi Media:

“Before a customer touches the fabric, the content has to sell the fit.”

Online, that is the whole job. A Vigorv customer meets the collection through a screen first, so every frame has to carry the texture, the support, and the way each piece actually moves.

Our Skills

From casting and direction to shooting, retouching, and delivery, we run the full e-commerce production, so a brand launches with one consistent look from concept to final image.

Fashion Campaign Direction90%

Content Creation92%

E-Commerce Photography88%

Day Turnaround

500+

Final Images

Product Lines

1st

Collection Launch

Behind the scenes on the Vigorv e-commerce shoot in Dubai

Lighting and styling setup for Vigorv's first collection on set

The Process

Building Vigorv's visual identity from the ground up.

E-commerce is unforgiving for fashion brands. A customer can't touch the fabric or see how it moves, so the content has to do that work instead. Every shot needs to show fit, texture, and support clearly enough to replace a fitting room, while still carrying a visual identity strong enough that the brand is recognizable beyond the product photo itself.

For a first collection that balance matters even more. There's no existing visual language to lean on, so the shoot has to establish it: the same lighting, posing, and grade across every piece, so Vigorv launched with a shop that felt considered rather than assembled.

The whole project ran in one week, from casting and scouting through the shoot to the final graded set: 500+ images covering editorials, social content, and full shop imagery, enough for the brand to launch and introduce itself at the same time.